Where Maison Van Assche makes the difference
The most important ‘C’ no one talks about
When buying a diamond, you’re often told about the 4 C’s: Color, Clarity, Carat weight, and Cut. Most people focus on color and clarity to determine the quality of a diamond. But it’s actually the Cut that determines how your diamond shines. Even the most flawless diamond won’t sparkle if it’s not cut correctly. It’s the Cut that captures light, reflects it, and brings the stone to life. That’s why at Maison Van Assche “Excellent Cut” graded diamonds are our standard.
While most jewelers use “Very Good” cut diamonds, we deliberately don’t. Excellent Cut is not an upgrade it should be the standard. Every diamond in our jewelry is chosen, by hand, for its superior brilliance and perfect proportions, always meeting the highest GIA standard: Excellent Cut. You can see the difference and feel it. It’s in the small, invisible details that a diamond moves from simply beautiful to truly brilliant.
Why Antwerp?
You’ve probably heard that Antwerp is the diamond capital of the world. But why is that? It’s not just because of its rich history which dates back to the 15th century but because the craftsmanship is still very much located here today. Antwerp is home to a unique ecosystem of diamond traders, master polishers, gemologists, and goldsmiths. The city is an archive of centuries of accumulated knowledge and savoir-faire. This is not a trend or a technique it’s a culture. A lifelong devotion to precision, beauty, and excellence.
At Maison Van Assche, we collaborate with local artisans because we believe true value lies in the hands of those who dedicate their lives to their craft. Jewels made in Antwerp are more than just beautiful. They last forever. When you invest in a piece from Maison Van Assche, you’re investing in excellence that transcends generations. Just like Swiss watchmaking perhaps more expensive, but unmatched in quality and longevity.